First (and Last) Look at Marvel NOW!

The “Marvel NOW!” initiative has been running for a few months now, with soft relaunches intended to satisfy both old and new readers. I’ve been reading several of new series, and after my recent cynicism about Marvel’s direction, I went into this honestly unsure of what to expect. There are a lot of good signs here, but it turns out that the negatives far outweigh anything else. This is the time when I should write about my “first looks” at the new titles, but there’s only one that I feel compelled to discuss:

cover to Avengers Arena #1

Avengers Arena

Avengers Arena

(Based on issues #1-4.)

It’s fairly common for DC and Marvel to jump on popular trends, and sometimes they find a way to make it work. But their continuity just isn’t set up to support a Hunger Games-like story about teens forced to kill each other. Superhero comics are unrealistic in many ways, but they work because of an established set of assumptions. For example, the heroes always have an alternative to killing, and a single accident is much more likely to injure or surprise someone than to actually kill them. Avengers Arena feels awkward from the start, as it tries to establish all its “because I said so” rules: The heroes have no way to escape, and no one can find them. Magic won’t work. The villain is satisfied just to mess around with these kids, even though his ability to create this status quo and hide the victims from the rest of the world’s heroes actually makes him incredibly powerful. And the camaraderie that should always make the heroes learn to work together disappears as soon as the villain tells them it should.

I’m not opposed to tragic hero deaths in principle, as long as they serve the story. I was one of the (apparently few) people who appreciated the recent ending to Amazing Spider-Man, because I felt that its events had been properly set up and was true to the characters. In fact, Runaways and Avengers Academy (which both contribute characters to this new title) were two of my favorite modern Marvel series. Both of those were known for stories in which characters changed or died frequently, but those changes were tied to the excellent character work. Avengers Arena author Dennis Hopeless writes these characters awkwardly, and so their out-of-character actions just feel like an insult to the fans. In fact, the first issue makes a point of picking up where Avengers Academy ended just to undo one of its happy moments. It’s manipulative, and it cheapens the work of the skilled creators who paved the way for this cash-in.

The art is better than the writing, but art isn’t the issue here. This is a cynical title focused on the shock value of good characters being hunted and killed by other “good” characters, and it’s too focused on that goal to let things like unfinished character arcs or established personalities get in its way. This is a serious problem, especially because its ramifications go beyond this single series. The point of ongoing superhero comics is that they are ongoing: The connection to the big picture makes each issue better, and I justify the price of individual issues by saying that I get more than just the pages of the current story. Obviously there will be unpleasant surprises from time to time, but the overall feeling needs to be that the stories are building on each other. Avengers Arena is an outright betrayal of some excellent past comics, and is obviously designed to take advantage of readers for having liked those. This can’t just be written off as Dennis Hopeless’ fault, because a heavily marketed slaughter-fest like this must have had heavy involvement from the editorial staff.

It’s possible that there are plans to explain or undo this further along. However, the four issues I’ve read have been clearly intended to accept at face value, and I can’t keep buying them. I can only conclude that the people steering Marvel have no respect for the value of their unfolding stories or the characters that drive them. There’s no reason for me to continue putting time and money into stories that are being guided by people willing to break the fundamental contract between publisher and reader. I’ve decided to stop buying Marvel superhero comics.

That’s how bad Avengers Arena is: It’s not just a bad idea and poorly-written, but it’s enough to kill all my interest in Marvel, period. I hope to someday see changes in their editorial direction that will let me trust the company again. In the meantime, though, I won’t regret ignoring them.

Grade: F

I could talk further about the other new series I tried, because on their own I had a generally positive opinion of them. But if I’m not willing to buy any Marvel titles because I no longer have faith that these ones will turn out well, there doesn’t seem to be any point in recommending them.

For now, I am continuing to follow only one Marvel series: Daredevil. I’ve never cared about this character or his supporting cast before, so I don’t have to be worried about what happens to them in the future. I’m just buying them because of Mark Waid and Chris Samnee’s excellent craft, and I don’t have to worry about building any sort of attachment that Marvel could take advantage of. It’s sad that I can only read one of their comics after making a calculated decision about my own lack of buy-in to it.

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